Indochina Research Limited (IRL KH)

Since 1999 IRL have been offering a broad range of marketing research and brand consultancy services to a diverse range of clients operating in all key consumer and business sectors. We apply best practice methods, techniques and thinking to generate actionable intelligence. Our research tools & methods include:

• Consumer Research: Qualitative (FGD, IDI, ethnography) and Quantitative (U&A, Ad-hoc surveys, Tracking studies, Product testing, etc.)
• Media Research: syndicated Media Index Survey, media ADEX
• Specialist Retail Research: Retail Census and Retail Audit, Distribution Checks, Supply Chain Analysis, Mystery Shopping, Digital Mapping & Analysis
• Social Research: Knowledge, Attitude and Practices (KAP) Studies, Monitoring & Evaluation (M&E), Baseline, Mid Term and Endline Studies, Behavioral Change Research, Ethnic Profiling Research, Observation/Immersion, Ethnographic / Behavioral Profiling.